The purpose of business cards

Business cards are specially designed pieces of paper that are distributed to individuals to represent who you are and what your business does. If you want to make a positive first impression with potential customers, business cards may be particularly useful because they inform them about your company and who you are at a glance.

Why do people have business cards?

After a networking event, most individuals want something concrete to take home with them. Business cards provide a tiny takeaway in addition to the obvious social networking connection. They’re great for jotting down brief notes or ideas, and they fit conveniently into a wallet or pocket.

What are the different uses of business cards?

The business card is a tangible, physical representation of a company’s brand. Traditionally, it is a card that people use to identify themselves professionally, by stating their name and position or job title.

Business cards can be used for variety of purposes, including marketing company or product. They can be given out to persons who might wish to work for the company or conduct business with them to make connections.

What are some tips for designing your own business card?

There are many exceptional types of business cards. Some include a logo, telephone number, and address to help the recipient know who you are and where you can be contacted. Others can be as simple as your name, email address and social contact. While some people may want to create their own business card design that is unique and stands out, it is important to keep in mind that the card should also be professional and fit the company’s image.

Company’s branding?

Branding is the act of creating a recognizable image that differentiates one’s company from others. This includes not only names and logos, but also colours, slogans, and style. Designing brands is the process of making deliberate decisions about every visual aspect that people associate with your business. That means you need to be aware of how your business card is seen, because it could change someone’s perception of your company.

Establish contact

We never know when we will need to establish contact with someone. Whether it be a new client, a potential future employee, or just a networking connection, having your contact information handy is imperative. So business cards are ideal for this purpose.

The build of a business etiquette

Business cards are an important part of your marketing. They help in the making of a good first impression and can provide a small glimpse into someone’s personality. Clients may prefer to meet the person behind the card, rather than just the name on the card. This is why it is important to have a well-designed and creative business card that will leave viewers excited about meeting you. it’s one of the most effective tools in your arsenal.

Colours, fonts, material of the business card

Customers are not always aware of the content on a business card, but they are able to take in various aspects of the card.

Colours

The customer’s perception of the company is influenced by the colour.

Brighter colours will attract more attention than darker colours.

Fonts

Fonts have lot of influence over the card’s look.
Make sure to use font that is easy to read.

Logo

Use your logo on the card if you have one.

That is where the branding begins; it is the first thing the client sees on the business card.

Size

The standard size of the business card is 85mm x 55mm (credit card size)

Material

GSM (grams per square metre) is the standard measurement of thickness.

Majority of business cards are on a 450gsm card, though there are a few more thicknesses available.

Finishing

With laminations of gloss / matt. Rounded corners. Raised image (spot lamination)

Templates

So if you’re looking to create a business card that reflects your personal or professional brand, you
can create your own design, or select one of our professionally designed templates.

Our templates are easy to use and customisable, so you can create a unique business card that
represents your business well.

An assortment of our standard professionally designed business card designs template are here.

4 thoughts on “The purpose of business cards

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